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NOBS

Toothpaste tablets, floss and mouthwash without the questionable ingredients

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  • BowTied

Founders

What makes it special

Oral care built on a formula that Miami dentist Dr. Choai began mixing in a kitchen in 2015. The toothpaste became tablets to eliminate some ingredients and preservatives.

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  • Good. Freaking. Morning. ☀️ I feel so honored that as of today, February 22, 2026, you can find NOBS Toothpaste Tablets in Target stores across the country. Couldn’t be more grateful for my team, the world’s best dentist @thenobsdentist and the world’s best CEO @calvinandnobs. And I want you all to understand that this is entirely possible for *you* too. I’m not exaggerating when I say that this operation is mostly run off of iMessage. We hate slack and anything corporate. No external funding, the three of us bootstrapped this entire thing. Kept our jobs til we (okay, just me) went grey, worked around the clock for years to make it happen. NOBS is just three people who met on twitter and knew someone had to fight back against Big Fluoride™️. “Someone”, so . . . why not us? To be clear, “us” includes all of you. NOBS would be nothing without you guys. This is our win. From the bottom of my heart, thank you for being here. So yeah - GM. Say it back! PS - If you saw a girl crying loudly in a target (okay, four targets) this morning……….no you didn’t

    @BowTiedFawnFawn

  • Every time we run out of this floss my girlfriend literally begs me to order more. "My teeth feel disgusting without it." Can literally see it extracting gunk from your teeth. Great color too. NOBS floss.

    @dantefofantedante

  • looksmaxxing never ends. Finally got my hands on @nobsroutines whitening strips ♡

    @AlenaNazarova_Alena

  • I’m actually pretty obsessed with these @nobsroutines been using them for the past couple of days

    @pat_the_dentistDr. Patrick Anghel 🦷